The Cove
2026
Services
- Visual Identity
- Brand Strategy
Brand design for a hair studio built on connection. The Cove's identity is anchored by interconnected rings - a mark of unity that mirrors the shapes within its own typeface, setting the tone for a space that will grow into a home for women's circles.
Branding
The Cove is a hair studio and emerging women's circle space, reimagined through a brand identity centred on connection.
At the heart of the mark is a set of interconnected rings - a symbol of unity and coming together that speaks directly to the studio's dual identity: an intimate space for personal care, and a future home for women's circle gatherings. The rings echo the curves and counters of the wordmark's serif typeface, so the logo and typography feel like two expressions of the same idea rather than separate elements. The visual identity draws on the physical studio itself - terracotta and rust tones, cream plaster, bleached oak, woven textures - translating the warmth and sanctuary of the space into a considered, editorial brand system.