Chilli Bird Brand Overhaul
2026
Client
Chilli Bird
Services
- Brand Identity
- Branding
- Logo Design
- Packaging
A brand refresh for Chilli Bird, tying together existing assets with a bold new identity
Jen came to me with a clear goal: take what Chilli Bird already had and make it feel like it always should have. The brief was about cohesion, tying together existing assets and giving the brand a sharper, more confident identity to match the product it represents.
Chilli Bird makes chilli oils with character, and the brand needed to reflect that. I refreshed the logo with a bold new typeface, something modern, direct, and a little in your face. The colour palette strips things back to monotone with a hit of red, a nod to the chilli at the heart of the product, and a combination that commands attention on shelf and screen alike.
The result is a brand that feels intentional. Considered. Ready to grow.
Client Feedback
“When I approached Andrew at Nocturn I only knew that I wanted to elevate the brand with a modern, edgy and bold new look but I wasn’t sure where to take it from there. He researched the company and its competitors and showed me what was possible for us. I was impressed at each meeting with the sleek style and edgy mock ups. I knew Chilli Bird was in safe hands. I wanted to ensure the grass roots ethos of Chilli Bird remained alongside this process and Andrew really ensured we stayed true to who are and told our story in grand yet humble way that honours our brand. Chilli Bird is ready to take its next steps into scaling up and we now have a website and branding that reflects the bold new transition stage that we are in. Reliable, intentional and strategically positioning us for sustained growth in a fast-paced market. Working with Nocturn has been an essential investment in our business and it goes without saying that I couldn’t recommend working with this business enough. ”
Jen Montgomery
Founder , Chilli Bird